Muhammad Dani Asyrofi. Senior Product Designer based in Jakarta. Founding Designer at Abadikan, running SyroPixel independently. Five years shaping products across SaaS, Fintech, Healthcare, and Construction Tech.
Building the Abadikan brand end to end. Marketing visuals, social assets, landing pages, and product UI, working directly with C‑level leaders to align design with where the business is headed. On the side, exploring AI‑first design workflows and writing weekly essays on judgment, micro‑interactions, and systems that let good work scale.
A curated slice of shipped work, from MVPs that raised pre‑seed funding to SaaS platforms and design systems built to scale. Some client work stays under NDA. What follows is what I can share.
As Founding Designer, I handle every surface where Abadikan meets the world. Marketing visuals, social assets, landing pages, and the product UI itself, all built on a shared design system, working shoulder to shoulder with C‑level leaders to align every pixel with where the business is headed.
Via SyroPixel, I led product design for an early‑stage computer vision plus construction technology startup. From user research and wireframes to prototype and high‑fidelity UI. The work contributed directly to the team’s successful pre‑seed funding round.
Remote product designer for a London‑based studio. Shipped 15+ projects. SaaS platforms, dashboards, and company profile websites, through tight feedback loops with the Creative Director. Every interface built with auto‑layout, variables, components, and responsive constraints so developers could hand off without friction.
My first formal design role. Shipped 10+ projects. Landing pages, mobile apps, CMS. All for startup clients. Built a Figma‑native design system with auto‑layout, variants, and documentation, and worked closely with developers to close the design‑to‑development loop from day one.
Exploration pieces and UI studies published on Dribbble since 2019. Where I think out loud, try new patterns, and keep the craft sharp between client projects.
Long‑form essays and interactive studies on the craft. Where one idea gets pursued until it breaks, with the demos and citations to back it up. Separate from the weekly Medium pieces below.
Six years of shipping across startups, agencies, and independent work. Where the craft of Figma, design systems, and cross‑functional collaboration was earned, one project at a time.
Short pieces on design judgment, AI and taste, micro‑interactions, and the systems that let good work scale. Auto synced from the feed.
I’m a Product Designer based in Jakarta with five years of hands‑on experience across UI / UX and digital product design. My practice is built around Figma design systems, SaaS platforms, and end‑to‑end product delivery.
I’ve shipped 20+ projects across SaaS, Fintech, Healthcare, and Construction Tech, helping startups move from MVP to pre‑seed and beyond. The through line is the same every time. Working close with cross‑functional teams, C‑level stakeholders, and developers to deliver interfaces that are user‑friendly, scalable, and a little quieter than they need to be.
Off‑hours, I write about design on Medium. Essays on training design judgment, AI splitting designers by taste, and why great logo systems don’t come from talent. Studying at BINUS University in Digital Business Management.
I’m selectively taking on new work. Brand systems, SaaS products, and early‑stage MVPs that value craft. Best reached by email. I’ll usually reply within a day.
